All of the content is either written by us or through select freelance writers. All articles are planned and structured by us, even the ones written externally. Before being published, all articles the content of all articles by us for quality and nothing is published until we are completely happy with it. It’s paramount to us that our articles are a source of value and trust.
We have a wealth of experience on pet ownership, the products available and the services on offer. As much as we can, we try to get our hands on the products we review. However, it’s impossible for us to test everything first hand and in some cases we do rely on extensive customer feedback and input from manufacturers or product vendors.
We have no affiliation to any particular product brand and our articles are written purely on merit so that the choices you make are in the best interest of you and your pet.